About

The Full Story

This idea was originated by Rob Myles, first in his PhD Thesis and then at The Stage Future of Theatre Conference, where it won the Big Idea Award for 2025. Since then, Rob has been working hard to expand the range of partners who support the future of the idea. Now, the idea is evolving rapidly in partnership with those contributing to it from across the UK.

Let’s Work Together

If you'd like to support the Big Idea, reach out! We are looking for people with vigour, rigour and openness to opportunity.